A Legacy That Started in 1973 Sreeraj Lassi Bar began its journey in 1973 with a simple vision—to serve authentic, rich, and traditional lassi to the people of Bengaluru. What started as a modest stall soon became a household name, setting a benchmark for taste, consistency, and trust. Over the decades, the brand has not just grown—it has defined the lassi culture in Bengaluru, becoming a reference point for quality and authenticity. Historic Milestone: 17th Outlet at Lulu Mall, Bengaluru The upcoming launch of the 17th Sreeraj Lassi Bar outlet at Lulu Mall marks another strong milestone in the brand’s expansion journey. This is not just another store opening. It represents: A strategic move into one of Bengaluru’s busiest premium retail destinations Strengthening presence across key high-footfall locations Bridging traditional flavors with a modern retail experience Lulu Mall is known for hosting top brands, and Sreeraj Lassi Bar entering this space reinforces its position as a legacy brand adapting to modern consumer behavior without losing its roots. Growth Journey: From One Stall to 17 Outlets From a single outlet in Bengaluru to 17 locations today, including international presence in the UAE, Sreeraj Lassi Bar has scaled while maintaining: Consistent taste and recipes Strong operational discipline High repeat customer loyalty Each outlet reflects the same commitment—no shortcuts, no compromise on quality. What Makes This Opening Special The Lulu Mall outlet is designed to: Attract a younger, mall-driven audience Create a premium yet nostalgic brand experience Offer the full range of signature products—lassis, faloodas, milkshakes, and seasonal specials This outlet will also act as a brand showcase location, representing the evolution of Sreeraj Lassi Bar from a street-side favorite to a structured, scalable brand. Setting a Benchmark in the F&B Industry Sreeraj Lassi Bar has achieved what most brands aim for but rarely sustain—longevity with relevance. Key benchmarks set by the brand: 50+ years of continuous operation Strong offline presence across Bengaluru Expansion into international markets like Dubai and Sharjah Multi-brand ecosystem including Café Zyke, Vosgi, and Label Ruby The 17th outlet is not just expansion—it is proof of a system that works, scales, and sustains. What Customers Can Expect With the Lulu Mall opening, customers can expect: The same thick, creamy, original lassi that built the brand A premium retail environment Faster service suited for mall footfall Consistency that has been maintained since 1973 Conclusion The opening of the 17th Sreeraj Lassi Bar outlet at Lulu Mall Bengaluru is more than growth—it is a continuation of a legacy. From a small beginning in 1973 to becoming a recognized name across cities and countries, Sreeraj Lassi Bar stands as a benchmark brand in India’s beverage segment. This milestone reinforces one clear fact: Strong foundations build lasting businesses.

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