Blog

Sreeraj Lassi Bar: The 50-Year-Old Bengaluru Brand Keeping Kulfi Traditions Alive!

In the heart of Namma Bengaluru, where every corner still whispers stories of old markets, school benches, and summer afternoons, there stands a legacy — Sreeraj Lassi Bar, serving happiness since 1973. For over 50 golden years, this beloved name has been more than just a dessert destination; it has been a keeper of memories, a bridge between generations, and the flavour of old Bengaluru’s soul.

Look at a group of schoolchildren today, laughing in uniform, sharing their Matka Kulfi, Kesar Badam Kulfi, and Pista Kulfi — and you’ll see the same joy that once filled the city’s lanes five decades ago. That joy has a flavour. A chill that cuts through the afternoon heat, a sweetness that lingers longer than just a bite. That flavour is Sreeraj’s legacy.

When Sreeraj Lassi Bar first introduced Kulfi to Bengaluru, the idea was simple — serve traditional North Indian desserts with authentic taste and purity. Each Matka Kulfi was hand-churned with care, every Kesar Badam Kulfi infused with real saffron and almonds, every Pista Kulfi layered with the richness of heritage. Even today, every bite tastes just as it did decades ago — real, rooted, and made with love.

For many Bengalureans, Sreeraj Lassi Bar is not just a brand; it’s nostalgia served cold. It’s the first kulfi after a school exam, the shared laughter in uniforms, the family drives to MG Road, and the evenings spent with friends at the corner store. In every spoon of Matka Kulfi, one can taste the craftsmanship of tradition and the pride of being part of Namma Bengaluru’s 50-year culinary journey.

What makes Sreeraj’s Kulfi truly special is the way it connects generations. Grandparents who once enjoyed it as children now bring their grandchildren to taste the same timeless delight. That’s how a brand becomes a legacy — when taste becomes a family story, passed from one heart to another.

In today’s fast-changing Bengaluru, where glass towers rise where gardens once stood, Sreeraj Lassi Bar continues to stand for everything the city once was — honest, warm, and full of flavour. The kulfis may be cold, but they carry the warmth of tradition, hand-churned with care, served in the same matka that’s become symbolic of trust and heritage.

For those who grew up in this city, the name Sreeraj Lassi Bar means more than dessert. It means belonging. It means remembering where we come from — and tasting it again, one kulfi at a time.

To top